Albion's existing season ticket holders will have first choice of seats at the club's new home at Falmer.
Chief executive Martin Perry has repeated today that season ticket holders will be the first to be invited to a series of hard-hat days in May 2011, which will be the start of several ramp-up events ahead of the opening match at the new stadium.
Each season ticket holder will be invited to attend a guided tour of the new stadium, asked to help test out some of the systems; and at the end they will be able to select their seats and reserve them with special stickers.
On a momentous day for the club, chief executive Perry explained, "With the first steel sections being erected today, the stadium is now really taking shape.
"We are so grateful to those people who have supported us through the long and difficult years since we left the Goldstone we are determined to make sure that they get first choice when it comes to selecting their seats in our new stadium."
Club sponsors, Friends of the Albion and companies who have taken hospitality at Withdean will also be given first choice on the corporate packages on offer.
"We will prioritise those people and companies who have supported us the longest but if supporters want to secure their seat at Falmer now is a good time to purchase a season ticket even if it is for the first time."
Meanwhile Perry also confirmed season ticket sales are up on the same period last year, with over 4000 tickets for the 2009/10 season already sold.
"There is a real feelgood factor at the club at the moment. Season ticket sales are up, the steel is going up and now let's hope Russell Slade can get the team up!"
