The club is now inviting expressions of interest from non season-ticket holders wanting to secure a season ticket for the first season at the American Express Community Stadium.

With adult tickets priced less than £33 per month, the club says there is a very good chance season tickets will sell out before the first league game in the stadium next August - and therefore is reminding fans that the only way they can guarantee entry is by purchasing a season ticket.

With Albion pushing for promotion to the Championship, the club is also advising fans who want tickets for 2011/12 not too leave it too late and then be disappointed. Interested supporters should email stsales@bhafc.co.uk as soon as possible.

Managing director Ken Brown commented, "As the priority period for existing season tickets draws to a close, other fans are now welcome to register their interest. We have already written to a number of our fans who are not season ticket holders, but appear on our ticket database.

"They have been invited to register their interest and with tickets selling fast, the only way fans can guarantee a seat is by purchasing a season ticket. Some fans may be waiting to see which division we will be playing - but that may be too late."

Season-ticket packages are very competitively priced, with adult prices ranging from the cheapest at £395 to £595 for some of the very best seats in the stadium. Concession tickets are available from £49 for under-10s, £99 for under-16s and £267.50 for seniors.

The club also wish to make it as easy as possible for supporters, and in a revolutionary move all fans have the option of a rolling 12-month direct debit, at NO EXTRA COST - meaning that even the best adult tickets can be purchased for less than £50 per month.

Brown added, "We have kept ticket prices affordable, but more importantly we have introduced an easy method of payment, allowing fans to spread the cost across 12 months.

"Of course if fans want to pay in one lump sum they can, but in the current economic climate the board wanted to make it as easy as possible for our loyal fans, who have been with us all the way in the fight for the new stadium.

Download full details, prices and Q&As at seagulls.co.uk.

For any queries relating to your season ticket at the Amex, please call the Season Ticket Customer Care team on 0845 873 0251. Lines are open Monday to Friday 9am-5pm.