Exactly one hundred years ago today Albion's players of the day were waking up as 'Champions of All England'.
Southern League winners Albion won the Charity Shield after beating Football League winners Aston Villa at Chelsea on 5th September 1910.
The 1-0 win came courtesy of a second-half goal from Charlie Webb, an Albion legend who went on to manage the club.
A century ago, the Charity Shield was then contested by the champions of the two leading - and rival - professional English leagues, the Football League and the Southern League.
Saturday's edition of the matchday programme Seagull will include an article on this historic event.
Meanwhile Albion's Collectors' and Historians' Society ("BHACHS") has issued two collectable items to mark the centenary.
The first is a commemorative postal cover, in similar design to the one with which we marked the centenary of the Southern League title success back in April (which are still available).
The stamp will be cancelled with a franking mark bearing today's date and "FA Charity Shield Centenary". (The jpeg below is a bit ropey, but the covers themselves are pristeen.)
The second item is a set of 16 cards (in cigarette card style, 50x80mm) with colour portraits of the players, manager, shield, medal, etc. On the reverse of each are biographical details.
Last seats remaining! There are only a few 1901 Club seats left for the Amex. For details on how to book your or for more information click here now.
