Supporters who placed a pre-order for the brand new Albion home shirt will receive their order shortly.
Staff at the club's merchandise store have been busy preparing the orders for dispatch, with the first batch going out in today's post.
Fans who requested to collect their order in person can do so at the merchandise store from 9.30am on Saturday 29th May.*
The replica kit will go on general sale from midday on Tuesday 1st June. Adult shirts start at £37.99, while kids shirts start at £27.99.
Meanwhile, a limited number of match-worn shirts from the final match of last season against Yeovil Town are also now available.
These shirts are collector's items as they feature the now redundant Coca-Cola League patches, and will not be worn again. See in store for more details, or call 0845 4969 442.
The merchandise store is at 128 Queens Road, Brighton, or click here to visit the online store.
* Please ensure you bring a copy of your email order confirmation with you when collecting in person. Any orders placed online for 'collect in-store' after 2pm on Friday 28th May will be available for collection from 9.30am on Tuesday 1st June.