Albion in the Community is proud to announce that the club's stadium architects KSS are new sponsors of the Football OutReach programme.

KSS, designers of Albion's stunning new American Express Community Stadium, will continue their alliance with the club by sponsoring the international charitable work undertaken in Africa and Asia.

Their support will enable the club to continue its life-saving work in some of the world's most deprived regions.

Andy Simons, Director at KSS "We are delighted to be able to work with Albion in the Community on their international outreach programme.

"On many of our projects we seek to marry the power of sport with education to create a dynamic combination that benefits those it reaches out to.

"We very much look forward to sharing and contributing not only our expertise, but also our thoughts ideas to genuinely make a difference".

The club's outreach work has been hugely successful, gaining glowing praise for the club and its community project.

Seagulls fan Norman Cook is a supporter of the work, and even took part in an HIV and AIDS awareness project in Mali, working alongside Albion community coaches.

Albion in the Community's Jacob Naish added, "This sponsorship is crucial to the work we are doing with our partners in poverty stricken countries such as Mali in West Africa.

"It will enable us to continue to develop the skills and abilities of educators and coaches from our partner organisations there, so they may challenge the social barriers they face through the power of football."

Football OutReach will undertake placements and projects before the end of this year in Lesotho and Mali with 'Coaching for Hope', in Russia and the Middle East with Generations for Peace, as well as India with Football Club of Canacona.

For more information go to www.footballoutreach.com