The fourth instalment of Albion's four-game match packs are now available to supporters.
The scheme was introduced to Albion fans this season and has already proved popular amongst the Seagulls faithful.
The incentive offers non-season-ticket holders the opportunity to reserve the same seat at the Amex for the selected four games throughout the season, which includes the mouth-watering clash against Leeds United on Friday 2nd November.
As well as the Friday night clash with Leeds, this match pack also includes Watford (Saturday 29th December), Hull City (Saturday 9th February) and Blackpool on Saturday 20th April.
Tickets for Watford, Hull and Blackpool are not currently available to buy individually, but by purchasing the match pack you will be able to secure your seat for these fixtures.
Supporters will receive the respective loyalty points for all four games immediately, which will prove beneficial when high-demand away games and FA Cup tickets become available throughout the 2012/13 season.
The four-game package is available from £112 for adults, £80 for over-65s, £56 for under-18s and £28 for under-10s.
Packages are also available in the West Stand priced £136 for adults (£96 for over-65s, £68 for under-18s and £36 for under-10s).
The pack is now available via the online ticketing system, the ticketline - 0844 327 1901 - and in person at the ticket office located at the Amex.