Albion striker Craig Mackail-Smith is urging Seagulls supporters to play their part in raising awareness about mental health this week.
The Scottish international and AITC Health player ambassador is spearheading a Twitter campaign as part of AITC's involvement in World Mental Health Day which takes place on Wednesday.
Over 450 million people worldwide suffer from some form of mental health disorder and it is estimated that one in four people will experience a mental problem at some point in their lives.
Craig told seagulls.co.uk, "What we are trying to do with this campaign is make it easier for people to talk about mental health issues and break down the stigma and barriers which often surround it."
The 'Gratitude' Twitter campaign is aimed at getting people to highlight their gratitude for the positive things in their lives. On Wednesday, Craig and AITC are asking people to tweet two things they are grateful for in their lives to #AITCthankyou.
To celebrate World Mental Health Day, AITC will be hosting a five-a-side tournament featuring teams of mental health service users from across Sussex. Follow seagulls.co.uk on Wednesday for further news.